Cool use to mean unique, spontaneous, compelling. The coolest kid was the one that everyone wanted to be like but no one quite could because their individuality was so utterly distinct. Then 'cool' changed. Marketers got a hold of it and reversed it's meaning. Now you're cool if you're not unique. If you bear the unmistakable stamp of America. Hair by Paul Mitchell, clothes by Abercrombie, car by Lexus, attitude by Nike. Cool is the opiate of our time and over a couple of generations we have grown dependent upon it to maintain our identities of unclusion.
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